pure idiot mystery

this is what tone-deaf, insensitive brand management looks like, care of bureau of trade, a site i was moderately excited about until this pantsload of awful hit my inbox this morning:

 The right cut can really reduce the appearance of imminent death. It’s time to rip that blastoma beanie off your bald dome and stymie those malignant sweats. Sponge-bathe away the fetid stench of death and embrace your remaining days with dignity. 

this is what doing it wrong looks like, in case you were wondering.

EDIT: alex raises an interesting question: are we all being trolled?